Gretchen Hehlo

Sr. Design Generalist + Director + Maker

BBA Admissions

April 4, 2017

A key degree in the Michigan Ross portfolio of offerings is the BBA program—currently ranked #4 in the nation. The admissions viewbook shown here is part of a larger system of materials that span different audiences, marketing channels, and various lifecycle touchpoints from prospective students to alum.

Demolition & Remediation

March 21, 2014

Sometimes, to give your client TLC, you have to start with a little TNT. And when a site has over 100 primary navigation items, main content four levels down, static content overlap and broken links—full demolition is required.